Helvetica the Movie • 09/15/07

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I thoroughly enjoyed this documentary. It was well filmed and the interviewees balanced each other nicely. In addition, the cinematography was beautiful. I wish more women were featured, there were only two interviewed among about seven men. The documentary addressed the ubiquity of the Helvetica typeface, and since seeing it I have been paying attention to typeface everywhere. Helvetica is about globalization. It is about a Western hegemonic visual culture. The documentary links the spread of Helvetica to the personal computer. Some of the interviewees mourn the loss of local typefaces, but remain hopeful of their return.


 

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